Michael Ellis, CFP® Certificant, CRPC®


Michael L. Ellis, CFP®, CRPC® - Mike Ellis is the president and owner of Madden Advisory Services, Inc.  Mike was selected by the founder of the firm, Hank Madden, for the role and assumed the position upon Hank's passing in 2020.  He started as the Operations Analyst for Madden Advisory Services, Inc. in March of 2018.  In July 2019, he assumed a financial planner role and received his certification as a CERTIFIED FINANCIAL PLANNER professional in December 2019.  Mike also holds his designation as a Chartered Retirement Planning Counselor.  He offers issue-based and comprehensive financial planning, with a concentration on retirement and goal planning.

Prior to starting with Madden Advisory, Mike worked at Merrill Lynch as an advisor for 3 years, where he specialized in comprehensive investment and retirement plans for small businesses and individuals.  Mike earned his Bachelor of Science in Management from Clemson University with a minor in Military Leadership.  He contributed 7 years of service in the United States Army and ended his service as an Infantry Officer, including a combat deployment to Afghanistan.

Mike hosts his own talk radio show, "SMART MONEY," airing on 104.5 FM or 690 AM - WOKV every Saturday from 10:00 a.m. until 12:00 p.m. 

Smart Money started airing with Hank Madden in 1982, making it the longest-running financial talk show in Florida.  Mike began co-hosting with Hank starting in the summer of 2019 and continues hosting it in his stead.

Mike is a member of the Florida chapter of the Financial Planning Association and involved in his church, Creekside Christian Church.  He is married with three children and enjoys spending time outdoors.


Phone (904) 296-1127
Fax (904) 296-1135